Within the scope of supply chain and operations management, choose one topic that you are most interested in and write an an essay to discuss this topic in-depth.
Your essay is required to include
1) a critical literature review of the topic of your choice ). The literature review will provide a summary of recent research conducted in your topic area (success, challenges, affect of digital technology on the high street, how can high street adapt to such digital changes). Try to identify the main theories (operations management theories) and latest development in the area and critically review their findings. And
2) a case study (on iTunes) . Use a case of real business to discuss how the theories in your topic area can be applied to the case. (iTunes and its affect on high street businesses, how it is affected buying of music and movies from stores like HMV and blockbuster: overall affect on high street businesses. General trend of e-commerce businesses and affect on high street. And how can high street adapt to such changes).
The essay should be written following a logical structure, with an introduction section at the beginning and a summary/conclusion section at the end, followed by references (compulsory) and appendix (optional). You should ensure the information acquired from various sources are critically evaluated and appropriately referenced.
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