Category Archives: Marketing

How many jars of pickles must you sell to break even?

Assume that you are in charge of pricing for a firm that produces pickles. You have fixed costs of $2,000,000. Variable costs are $0.75 per jar of pickles. You are selling your product to retailers for $0.89. You sell the pickles in cases of 24 jars per case.

a. How many jars of pickles must you sell to break even?

b. How much must you sell in dollars to break even?

c. How many jars of pickles must you sell to break even plus make a profit of $300,000?

d. Assume a retailer buys your product for $0.89. His business requires that he prices products with a 35 percent markup on cost. Calculate his selling price.

e. Assume you have an MSRP of $1.39 for the pickles. If a….

If you were a marketer responsible for promoting these products, to what extent would you focus on a push or pull strategy for each of them?

n Class, 15–20 Minutes for Teams one of the steps in gauging the marketing communication budget is to determine whether the firm should adopt a push or pull strategy. let’s consider two products that are to be sold through a typical convenience store. the first is a well-known brand of chocolate and the second is an unknown brand of peanuts.

As you can see, both products fall into the snack food category for consumers and are typically bought on an impulse or convenience basis. When it comes to snacks, many consumers like variety and choice.

If you were a marketer responsible for promoting these products, to what extent would you focus on a push or pull strategy for each of them? how would your decision to pursue either….

re there any brands that you are aware of that may have damaged their brand equity through the overuse of aggressive sales promotions?

Critical Thinking sales promotions are designed to generate short-term sales and, as a result, are often associated with some sort of discount or special offer. the end goal is to increase market share through increased volume of purchases and drawing business from consumers switching from competing brands.

However, is there a downside for the brand in using a sales promotion or launching them too frequently? Generally, strong brands like to achieve a price premium in the market to increase their long-term level of profitability. therefore, if a brand frequently uses various price-based sales promotions, how would it impact the brand equity? Would it influence consumers to “rethink” the true value of the brand?

Are there any brands that you are aware of that may have damaged their brand….

provide a brief description of the organization, the “problem” with communication or productivity, and the proposed solution.

Summative Assignment Final Project [WLOs: 1, 2, 3, 4, 5] [CLOs: 4, 5, 6]

The final project includes both a paper and a PowerPoint presentation.

The final paper is likely to be 8,050 to 9,800 words in length, depending on the amount of content the student has collected in the weekly papers. The final paper should cover the following:

In this section, the student should provide a brief description of the organization, the “problem” with communication or productivity, and the proposed solution. The student should develop a strong thesis that tells the reader why the proposed solution is the best way to address the problem. This section is an overview of what’s to come in the rest of the paper. It should provide enough detail to prepare the….

Create a 10- to 12-slide presentation on your expansion recommendation along with potential issues for the Southwest Board of Directors.

Assignment Content Management liked your team’s presentation about expanding the organization to your recommended country and would like to learn more about identified issues with that country.

Using your resources and recommendation from Week 3, identify 3 human resource considerations with your selected country, such as labor laws and safety. Provide a recommendation for dealing with the identified issues. For each identified issue, include the following:

A description of the issue An explanation of why that issue could arise if Southwest was to expand into the chosen country A recommended strategy for dealing with the issue, including enough detail that specific tactical actions could be developed Create a 10- to 12-slide presentation on your expansion recommendation along with potential issues for the Southwest Board of Directors. Include speaker notes….

discuss how you would use one or two of the activities/strategies/tactics discussed in the videos in the “Introduction to marketing” video series to help the organization solve its problem.

Essay, please first briefly give an example of an organization that is in a difficult situation (broadly defined).  The organization can be the one you work for, currently or in the past, or one you read about in a newspaper or other media.  Then, discuss how you would use one or two of the activities/strategies/tactics discussed in the videos in the “Introduction to marketing” video series to help the organization solve its problem.  Videos discuss, Product, Price, Place & Promotion;The Marketing Mix for examples.

Since most people think marketing is advertising or selling, I would like to see your discussion to be centered on something else (marketing research, pricing, product design, or distribution are possible examples).

The scope of the issues that you want to discuss is up….

What are some unpredictable and indefensible calamities that might affect your industry of interest?

Background Information “All right,” the Lord said to Satan, “everything he has is in your power, but you must not hurt Job himself.” (Job 1:12, NIV) “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” (Jeremiah 29:11, NIV) Instructions We are asked by our supervisors, peers, and work team to develop plans for success. We invest significant time and energy in finding and reviewing data, and manipulating spreadsheets and charts and graphs to forecast the future so we think we know what will happen. This course and many others train you on how to perform those analyses. The course author was once managing a sales team and asked….

Review the pricing, promotion, and distribution report from your peer as submitted to the 4.3 Discussion(see the attachment).

Instructions Review the pricing, promotion, and distribution report from your peer as submitted to the 4.3 Discussion(see the attachment). You will need to do appropriate research on the industry and category so that you understand them in order to make an educated analysis and recommendation for this section of the consultant’s report. It is important to start out with a thorough understanding of the category and industry. You should not rely on the original writer’s research and description of the industry. You will provide a 250-word review to your peer. Your review must provide a different or alternative perspective, interpretation, conclusion, and/or recommendation for at least one (1) of the six (6) elements noted in the assignment (these should be the 6 titled sections from the Market Analysis Report Template),….

summarize the units sold by each salesperson.

The data needed is uploaded below as well. Here are the questions.

Question 1: The Beauty Company

The Beauty Company is a small makeup company. The datafile Beauty Company Sales_Raw Data.xls gives the monthly sales data. Each row lists the salesperson, date of sales, product type, units sold, and revenue generated, and location of the sale.

Question 1.1: Please complete the codebook using the template on Canvas.

Question 1.2: Evaluating salesperson performance

· Create a PivotTable to summarize the units sold by each salesperson.

· Create a PivotTable to summarize the revenue generated by each salesperson.

· Which one of the salespersons had the best performance?

· Does the Pareto Principle apply to this scenario?

Question 1.3: Store location

· Create a PivotTable to summarize the units sold….

What is the relationship between righteousness and success in business in the industry:

Background Information

The Bible has many passages about hard work, wealth, and success, and some of the greatest are found in the book of Proverbs. Here are a few of the many passages related to those themes.

Lazy hands make for poverty, but diligent hands bring wealth. He who gathers crops in summer is a prudent son, but he who sleeps during harvest is a disgraceful son. (Proverbs 10:4-5 NIV) Those who trust in their riches will fall, but the righteous will thrive like a green leaf. (Proverbs 11:28 NIV) Dishonest money dwindles away, but whoever gathers money little by little makes it grow. (Proverbs 13:11 NIV) The faithless will be fully repaid for their ways, and the good rewarded for theirs. (Proverbs 14:14 NIV) All hard work brings….