Category Archives: Business

In light of this trade-off between benefits and potential risks, to what extent do you think penetration pricing is a suitable approach to helping a new product become successful in the marketplace?

Critical Thinking Penetration pricing is one approach to pricing for a new product launch. It is a helpful tactic to gain initial trials, build market share, discourage competitors, and pursue economies of scale. However, the initial price may set an expectation of value among consumers and essentially position the brand as a low-quality offering. This may result in some consumer resistance to purchasing the new product in the future if prices increase.

In light of this trade-off between benefits and potential risks, to what extent do you think penetration pricing is a suitable approach to helping a new product become successful in the marketplace? Would it be more appropriate to have some form of sales promotion or other incentive to encourage initial sales instead of some form of….

How many jars of pickles must you sell to break even?

Assume that you are in charge of pricing for a firm that produces pickles. You have fixed costs of $2,000,000. Variable costs are $0.75 per jar of pickles. You are selling your product to retailers for $0.89. You sell the pickles in cases of 24 jars per case.

a. How many jars of pickles must you sell to break even?

b. How much must you sell in dollars to break even?

c. How many jars of pickles must you sell to break even plus make a profit of $300,000?

d. Assume a retailer buys your product for $0.89. His business requires that he prices products with a 35 percent markup on cost. Calculate his selling price.

e. Assume you have an MSRP of $1.39 for the pickles. If a….

If you were a marketer responsible for promoting these products, to what extent would you focus on a push or pull strategy for each of them?

n Class, 15–20 Minutes for Teams one of the steps in gauging the marketing communication budget is to determine whether the firm should adopt a push or pull strategy. let’s consider two products that are to be sold through a typical convenience store. the first is a well-known brand of chocolate and the second is an unknown brand of peanuts.

As you can see, both products fall into the snack food category for consumers and are typically bought on an impulse or convenience basis. When it comes to snacks, many consumers like variety and choice.

If you were a marketer responsible for promoting these products, to what extent would you focus on a push or pull strategy for each of them? how would your decision to pursue either….

re there any brands that you are aware of that may have damaged their brand equity through the overuse of aggressive sales promotions?

Critical Thinking sales promotions are designed to generate short-term sales and, as a result, are often associated with some sort of discount or special offer. the end goal is to increase market share through increased volume of purchases and drawing business from consumers switching from competing brands.

However, is there a downside for the brand in using a sales promotion or launching them too frequently? Generally, strong brands like to achieve a price premium in the market to increase their long-term level of profitability. therefore, if a brand frequently uses various price-based sales promotions, how would it impact the brand equity? Would it influence consumers to “rethink” the true value of the brand?

Are there any brands that you are aware of that may have damaged their brand….

Describe your strategy for staffing your growing/mature business.

. Describe your strategy for staffing your growing/mature business.

a. Discuss the cost of labor, including the type and number of employees you estimate needing

b. Discuss your strategy for recruitment, selection, and training.

c. Discuss your compensation plan.

2. Describe your operations plan for your growing/mature business.

a. Discuss the day-to-day operations of your business at full maturity. Provide details of how the business will operate and create value for your product or service.

b. Discuss the cost of capital including equipment, facilities, and information technology.

c. Discuss the management structure of your organization, including an organizational chart.

3. Describe your marketing plan for your growing/mature business.

a. Discuss which modes of advertising you plan to use based on your target market and cost benefit analysis you….

Business periodical presentation

Business periodical presentation.The objective of this assignment is to introduce students to issues covered in the business press that are related to the topics discussed in this course. •Each student will find and review an article (can be related to all chapter topics)appearing in business periodicals in the past 6 months.•Your answer should roughly be divided into three parts: •1. Summarize the article •2. How does the change influence the firms’ choice of strategy/ profitability? (use strategic management concepts or frameworks to answer this question) •3. Give recommendations and Q&A (Please prepare a question or two for your audience and moderate the discussion)discuss your article in 5-10 slides.here is the link to the article I found. I believe it relates to strategic management. if you think you have….

Prepare business model and plan for a NEW, Australia-based, for-profit entrepreneurial venture which you might set up yourself.

Prepare business model and plan for a NEW, Australia-based, for-profit entrepreneurial venture which you might set up yourself.

Format

Report format to be used with headings and sub-headings (see below for the suggested structure & headings), 12 Times New Roman font, 1.5 spacing. Prepare your report as a MS Word document, no more than 2,500 words (+/- 10%).

Detailed instructions

Perform relevant analyses, then critically describe, and discuss the Business Model Canvas and Plan (and its components) for a brand-new, Australia-based, for-profit entrepreneurial venture that you might set up yourself in the future.

The following structure and detail are suggested (only sections 1-6 below contribute to your word count):

Cover page: Name of your proposed business venture. (Please include your full name, student ID, campus, class day & time,….

Candy and Caramel, two good friends, had been discussing starting a confectionary business.

Candy and Caramel, two good friends, had been discussing starting a confectionary business. After some thought, they decided to start a chocolate manufacturing business with the niche of using only “environmentally friendly” raw materials. The focus of the proposed business was to sell these chocolates to an exclusive high-end market. Candy was extremely excited at the prospect of the business and soon arranged for a large order of assorted nuts from Brazil at a cost of RM 25,000. She signed the agreement as “Candy, acting solely on behalf of Chocolicious Sdn. Bhd.” In early August 2020, Caramel and Candy successfully incorporated Chocolicious Sdn. Bhd., with an initial investment of 500,000 fully paid up shares of RM 1 each. Both Candy and Caramel were directors of the company. Later….

oduct feasibility, Market feasibility and Economic feasibility.

Prepare business model and plan for a NEW, Australia-based, for-profit entrepreneurial venture which you might set up yourself.

Format

Report format to be used with headings and sub-headings (see below for the suggested structure & headings), 12 Times New Roman font, 1.5 spacing. Prepare your report as a MS Word document, no more than 2,500 words (+/- 10%).

Detailed instructions

Perform relevant analyses, then critically describe, and discuss the Business Model Canvas and Plan (and its components) for a brand-new, Australia-based, for-profit entrepreneurial venture that you might set up yourself in the future.

The following structure and detail are suggested (only sections 1-6 below contribute to your word count):

Cover page: Name of your proposed business venture. (Please include your full name, student ID, campus, class day & time,….

BONNER et al. v. BRUNSON et al.

BONNER et al. v. BRUNSON et al.

Fred Bonner and Bonner Roofing & Sheet Metal Company, Inc. (collectively Bonner) sued T.I. Brunson, LLC and Thomas I. Brunson, individually, to collect over $288,000 claimed due for roofing work done pursuant to a subcontract with the LLC on a condominium construction project on which the LLC acted as the general contractor. At issue is Bonner’s claim that Thomas Brunson (the owner and controlling member of the LLC) is personally liable for the alleged debt of the LLC because he abused the form of the LLC and is therefore no longer protected by the veil of a separately maintained LLC. Because we find no evidence in the record to support this claim, we conclude Brunson was not personally liable and affirm….