Q. 1 Justify and discuss the selection of two key micro-environment and two key macro-environment elements that are likely to affect the business referred to in this case.
Q. 2 (i) Briefly describe how the market for the product category of the business referred to in this case might have been segmented by this business;
(ii) describe the segment(s) of this market targeted by the business; and
(iii) explain the positioning of this business in the market for its product/service.
Q. 3 Which elements of the extended marking mix (i.e. all 7 elements) have been carefully managed by the business referred to in this case, and suggest one marketing mix element that might be better managed in order to deliver customer value, justifying your answer.
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