Marketing Plan for Victoria and Albert Museum

Please take into consideration the following points:

– This plan must be based on the information provided in this assignment should also use other relevant sources of information, such as: business reports, books, websites, magazines and newspapers, among other academic sources.
– Teams must use specific academic concepts (such as segmentation criteria, marketing mix, positioning, etc.) in the assignment when appropriate. The use of references throughout the assignment is highly recommended.
– The use of theoretical frameworks (such as: SWOT analysis, Michael Porter’s five forces, etc.) must be applied in a practical way to Victoria and Albert Museum’s situation analysis.
– This assignment must be divided into sections and within each section the use of numbered headings and subheadings is recommended. This assignment will be composed of a group presentation, which will be delivered firstly and a group report which will be submitted secondly.

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