The key sections to be included in the report are: Title page; Executive summary; Contents, Introduction; Internal Analysis (Management talent; Resources & Capabilities); External Analysis (Macro and Micro); Conclusion; Bibliography and Appendix.
Appropriate facts and figures on the market and competitors must be included, as well as appropriate and relevant data on consumer preferences and market trends. It is essential to avoid general, unsupported statements.
It is essential to reference all material used – both in-text and at the end of the report.
References must follow the Harvard referencing style. Refer to the Academic Learning Skills handout on Report writing. Please see Academic Learning skills staff for assistance with this, or any assignment.
RESEARCH: Appropriate facts and figures on the company and industry must be included – a minimum of six separate sources, including the text. It is essential to avoid general, unsupported statements & unreferenced material

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