Use the PESTEL framework to identify and critically analyse Amazon’s business strategy in ONE of the following sectors: e-commerce, financial services OR video streaming.

NOTE: You cannot use the same framework that you have explored in assignment 1.

Students are required to write a Business Report that must clearly address the following criteria:

1. Justify your choice of the strategic framework and its appropriateness to the sector you have chosen
2. Use the strategic framework to identify and critically analyse Amazon’s strategy in that specific sector
3. Identify at least 2 problems in Amazon’s business strategy
4. Provide 2 recommendations that Amazon could implement to compete in the sector
5. Include a concise Executive Summary with recommendations

the report must be 1,500 (within 10%) excluding the executive summary and references