Instructions: ((this is my instructor’s instructions, However, I added some points for you with red color if needed))
Create Preliminary Allround Marketing Plan
This assignment helps you prepare to compete in the weekly PharmaSim team decision-making competition. Using the preliminary marketing plan template embedded in Topic 3, you will create a preliminary marketing plan and upload it here by Sunday. A completed template earns 25 points for each participating team member. The first section is already done for you (but feel free to change it if you desire). There is no absolutely corrrect strategy. Several different marketing plans based on either “push” or “pull” strategies will work if executed properly. ((Our team are going to use a PUSH strategy for this period)).
Develop your plan using the data provided in the PharmaSim game menu* or the PharmaSim Student Manual*. ((I attached both PharmaSim game menu and PharmaSim Student Manual where you can fill the blanks based on them)).
Once the preliminary marketing plan is completed, you should use it to guide decision making throughout the 8 period competition beginning this week.
Ask for further expiation if needed.