If you were a marketer responsible for promoting these products, to what extent would you focus on a push or pull strategy for each of them?

n Class, 15–20 Minutes for Teams one of the steps in gauging the marketing communication budget is to determine whether the firm should adopt a push or pull strategy. let’s consider two products that are to be sold through a typical convenience store. the first is a well-known brand of chocolate and the second is an unknown brand of peanuts.

As you can see, both products fall into the snack food category for consumers and are typically bought on an impulse or convenience basis. When it comes to snacks, many consumers like variety and choice.

If you were a marketer responsible for promoting these products, to what extent would you focus on a push or pull strategy for each of them? how would your decision to pursue either a push or pull approach impact your choice of which promotional tools you would use?

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Pick three financial institutions, one from the US, one from the UK and one from Continental Europe.

Pick three financial institutions, one from the US, one from the UK and one from Continental Europe. Download their annual reports for a pre—crisis year (i.e. before 2008). Use their….

In light of this trade-off between benefits and potential risks, to what extent do you think penetration pricing is a suitable approach to helping a new product become successful in the marketplace?

Critical Thinking Penetration pricing is one approach to pricing for a new product launch. It is a helpful tactic to gain initial trials, build market share, discourage competitors, and pursue….

How many jars of pickles must you sell to break even?

Assume that you are in charge of pricing for a firm that produces pickles. You have fixed costs of $2,000,000. Variable costs are $0.75 per jar of pickles. You are….