Either take the EVP of your organisation if you have one or find a sample from another organisation and critique your chosen EVP for its effectiveness.

Discuss the following questions:

 What is an EVP? What is its purpose?

 Why is an EVP important?

 What do you consider to be the benefits for an organisation of having an EVP?

 How well does your selected EVP achieve the expected benefits?

 What evidence can you find to support your view?

 In what ways do you think your chosen EVP could be improved?

This exercise involves comparing your chosen EVP with others as well as drawing on relevant research and your reading.

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