To engage with customers requires companies to go beyond the product or service and to touch on the deeper needs and values of the targeted audience.

• Reflect on the products and services that you have consumed.
• Consider if and how your consumption reflects values and needs that go beyond the obvious attributes of a product or service.
• Consider what values and needs you wish to satisfy through your consumption of products and services.

• In an approximately 500-word response, address the following issues/questions:

• Marketing and Anthropology
• Elaborate on the influence of this discipline on marketing.
• Provide some additional insights that can be used from this discipline to inform marketing,