An analysis of an ad campaign (patek philippe and rolex). An ad campaign refers to a series of ads. Your report must have the Consumer Buying Process as a main theme.
Guidelines: The ad campaign you choose must provide sufficient material for a full analysis
The campaign should have appeared across a range of platforms i.e. TV, Radio,Posters[Billboards], Online etc.
Sourcing: You will to need identify the media where the campaign appeared. It is not sufficient to source say, YouTube –you must identify where the original campaign appeared.
Copies/visuals of the actual campaign must appear with your report.
Strongly recommend the use of “thumbnails” as visual support for your commentary throughout.
Topics:
-Segmentation-Who is the customer-Target Audience?
-Consumer Buying Process-What stage is the customer at?
-Marketing Mix-Which of the 7 p’s are being applied?
-Motivation-Where is the customer on the Maslow pyramid?
-Perception-How do customers perceive the products? Perception map
