Discuss the effective ways of social marketing.

1.a)State and discuss any four universal values today.(12marks)
b)Briefly discuss the following.
i.Mores (3marks)
ii.Forkways(4marks)
iii.Taboos (3marks)
c)Distinguish between value conversion and value creation giving examples.(4marks)
d)Define culture lag and give examples.(4marks)
2.Discuss the effective ways of social marketing.(20marks)
3.a)State and discuss the steps involved in the social marketing process.(10marks)
b)Discuss the importance of social marketing.(10marks)
4.Discuss the different types of human values.(20marks)
5.Discuss the agents of social transformation.(20marks)

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Discuss the effective ways of social marketing.

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