a report justifying the planning and implementation of e-Marketing strategies for an individual international hotel (not chain or brand as this would focus mainly on branding).

This is an individual assessment of your own work. You are required to write a report justifying the
planning and implementation of e-Marketing strategies for an individual international hotel (not chain or
brand as this would focus mainly on branding).
Describe various e-Marketing strategies, demonstrating how and why they would be beneficial, using
examples to support your argument. Compare and contrast the e-Marketing strategies, analysing the
advantages and disadvantages of each strategy. You will be required to research, evaluate and use
information and ideas from a broad range of sources to effectively identify and describe e-Marketing
strategies and benefits.

Business, Marketing

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a report justifying the planning and implementation of e-Marketing strategies for an individual international hotel (not chain or brand as this would focus mainly on branding).

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