A report in which you Compare and discuss  Coca Cola with Redpull

• A description of the various marketing distribution channels within each organisation. You can source this information by searching online and from your own observations.
  • Consider whether the organisation uses intermediaries or sells direct to the consumer, or both?
  • If the organisation uses intermediaries, think about how the product reaches the end-user (e.g. physically, by mail).
  • It may be helpful to read ahead to the Week 6 learning materials for the different types of store or non-store based retail channels if this may be applicable to your selected organisation(s).
• A rating of the strengths and weaknesses of both organisations’ marketing channels based on industry research, Consider the following:
  • The current retail environment and threat of (foreign) competitors
  •  The use of different types of intermediaries and protection from impacts of the environment.
• The strategic roles and comparisons of channels in both organisations’ marketing mix.
• The integration of traditional and non-traditional channel formats
• The conclusion will consist of advice/recommendations for a (fictitious) new entrant to the retail industry, which is clearly linked to your analysis of the case study organisations.

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