Review the video links listed below on YouTube and answer the questions listed below.
https://www.youtube.com/watch?v=lYX04wiMYmQ&feature=youtu.be
https://www.youtube.com/watch?v=0-4ivPwMDCE&feature=youtu.be
Answer the following questions:
1. There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response.
2. Outline the main differences between the two companies outlined in the videos.
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