You have been negotiating with a representative of a government in Africa to sell products to them for a new state building project in their country.

You have been negotiating with a representative of a government in Africa to sell products to them for a new state building project in their country. The negotiations are finalized during your trip to his offices in Africa. After easily negotiating a fixed price and delivery, he “suggests” that you prepare a price quotation on a “pro forma invoice”—at double the negotiated price. His government will pay the full amount shown on the invoice through a foreign bank, and your firm will pay him the difference as a “commission” in U.S. dollars deposited to his personal bank account in New York. He convincingly argues that this practice is customary in his country. The temptation for you is great; the deal would be a profitable one. Should you make the payment? Does it matter that it is customary in his country? Do you think it is lawful under American law? Does it matter that this is taking place in Africa, far from the United States? Is there a “victim” in this case? Who would be harmed?

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Advertisers use different kinds of “profiles” in the decision to display ads to customers. Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising.

Answer the following case questions about Programmatic Advertising: Real-Ice Marketingin detail, think critically: 1. Pay a visit to your favorite portal and count the total ads on the opening page…..

What will be your recommendation to Elite Furniture, if you are a consultant to the company?

Elite Furniture Jan Smith had planned on spending six months at home before returning to work after the birth of her first child. However, she and her husband had recently….

Perform a market environment analysis for an existing brand of your choice and outline the marketing strengths, opportunities, weaknesses and threats resulting from the analysis.

Write an essay based on ONE of the following topics (worth 50% of your grade for this module): Perform a market environment analysis for an existing brand of your choice and outline the marketing….