Instructions: Write a semiotic critique for each of the four advertisements below. Each question is worth 50 points, for a total of 200 points.
· Each semiotic critique should be about three paragraphs in length.
· I am looking for detailed, insightful critiques that refer to the concepts we’ve covered this semester. Demonstrate your critical thinking skills. Build strongly supported arguments.
· Ask yourself probing questions about the advertisements. For example,
· What is the “happy script”?
· What system or lineage is this cultural practice a part of?
· How does the advertisement portray race, gender, sexuality, and social class?
· What do we learn about the desires of the target audience?
· What cultural mythologies does this message reveal?
· Why is this fantasy appealing or entertaining?
WARNING: Canvas will check for plagiarism and originality through Turnitin.com. Do not cheat—it’s not worth it. I report all instances of plagiarism to the Honor Council and plagiarized exams will receive a 0.
1. Absolut Vodka: http://naotw-pd.s3.amazonaws.com/images/absolutperfect.jpg
Suggestion: How does the message of this ad relate to 21st century dating culture?
Suggestion: What is the attitude of the model? What kind of happy script is this? How do the images relate to each other?
3. Levi’s Jeans: http://blogs.brighton.ac.uk/lm131/files/2017/01/new-ads-akshay-for-levis-31-25d8tzo.jpg
Suggestion: What kind of masculinity is the ad selling?
Also, how does this ad compare to another in the same series?
http://www.karanovic.org/courses/mca008/files/2014/05/nivea.jpg
