Instructions: Write a semiotic critique for each of the four advertisements below. Each question is worth 50 points, for a total of 200 points.

· Each semiotic critique should be about three paragraphs in length.

· I am looking for detailed, insightful critiques that refer to the concepts we’ve covered this semester. Demonstrate your critical thinking skills. Build strongly supported arguments.

· Ask yourself probing questions about the advertisements. For example,

· What is the “happy script”?

· What system or lineage is this cultural practice a part of?

· How does the advertisement portray race, gender, sexuality, and social class?

· What do we learn about the desires of the target audience?

· What cultural mythologies does this message reveal?

· Why is this fantasy appealing or entertaining?

WARNING: Canvas will check for plagiarism and originality through Turnitin.com. Do not cheat—it’s not worth it. I report all instances of plagiarism to the Honor Council and plagiarized exams will receive a 0.

1. Absolut Vodka: http://naotw-pd.s3.amazonaws.com/images/absolutperfect.jpg

Suggestion: How does the message of this ad relate to 21st century dating culture?

2. Gucci: https://theimpression.com/wp-content/uploads/gucci-ad-advertisement-campaign-fall-2015-the-impression-05.jpg

Suggestion: What is the attitude of the model? What kind of happy script is this? How do the images relate to each other?

3. Levi’s Jeans: http://blogs.brighton.ac.uk/lm131/files/2017/01/new-ads-akshay-for-levis-31-25d8tzo.jpg

Suggestion: What kind of masculinity is the ad selling?

4. Nivea: http://epmgaa.media.clients.ellingtoncms.com/static/amsterdamnews.com/imported/2ee00eca-d31c-11e0-83db-001cc4c002e0.jpg

Also, how does this ad compare to another in the same series?

http://www.karanovic.org/courses/mca008/files/2014/05/nivea.jpg