Category Archives: advertising

Critical Paper 10,000 words

Having produced a research proposal for your PAS 2 assignment in Semester 2, it is now time for you to embark on the research that you outlined in that proposal; this is called your ‘Final Project’. It will involve you conducting research and writing it up as a ‘Critical Paper’. During your Final Project you will be expected to put into practice the research and analytical skills that you have learned on the programme. The ‘Critical Paper’ will focus on a contemporary advertising and/or branding issue, investigating this issue thoroughly by collating, critically analysing and commenting on the ideas and viewpoints of others, together with those of your own. This way, the emphasis could easily be on secondary research providing that you design and plan it….

Critical Paper 10,000 words

Having produced a research proposal for your PAS 2 assignment in Semester 2, it is now time for you to embark on the research that you outlined in that proposal; this is called your ‘Final Project’. It will involve you conducting research and writing it up as a ‘Critical Paper’. During your Final Project you will be expected to put into practice the research and analytical skills that you have learned on the programme. The ‘Critical Paper’ will focus on a contemporary advertising and/or branding issue, investigating this issue thoroughly by collating, critically analysing and commenting on the ideas and viewpoints of others, together with those of your own. This way, the emphasis could easily be on secondary research providing that you design and plan it….

Critical Paper 10,000 words

Having produced a research proposal for your PAS 2 assignment in Semester 2, it is now time for you to embark on the research that you outlined in that proposal; this is called your ‘Final Project’. It will involve you conducting research and writing it up as a ‘Critical Paper’. During your Final Project you will be expected to put into practice the research and analytical skills that you have learned on the programme. The ‘Critical Paper’ will focus on a contemporary advertising and/or branding issue, investigating this issue thoroughly by collating, critically analysing and commenting on the ideas and viewpoints of others, together with those of your own. This way, the emphasis could easily be on secondary research providing that you design and plan it….

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Open your web browser and search for recent health care advertisements from similar health care services, facilities, or other health sector-related occupations (e.g., labor supply, productivity improvement, technology, or personnel benefit design).

Review the rubric for grading guidelines.

Select three advertisements and deconstruct each one to evaluate the marketing strategies employed.

Write a 525- to 700-word paper evaluating the advertisements you selected and how they are effective or ineffective in their design.

Effectiveness addresses ‘results.’ Did the ad influence you to take a further action?

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or….

Instructions: Write a semiotic critique for each of the four advertisements below. Each question is worth 50 points, for a total of 200 points.

· Each semiotic critique should be about three paragraphs in length.

· I am looking for detailed, insightful critiques that refer to the concepts we’ve covered this semester. Demonstrate your critical thinking skills. Build strongly supported arguments.

· Ask yourself probing questions about the advertisements. For example,

· What is the “happy script”?

· What system or lineage is this cultural practice a part of?

· How does the advertisement portray race, gender, sexuality, and social class?

· What do we learn about the desires of the target audience?

· What cultural mythologies does this message reveal?

· Why is this fantasy appealing….

Your job is to develop public relations materials to promote the novel and its author. (Additional details can be found in the FS17 Scenario Brief.)

We have learned that Guy Montag’s new novel “Dumpster Fire” will be published by leading book-publisher, FourFiftyOne Publishing.

Your task for TNR1 worksheet TNR1 project is to develop a news release to announce 1) the publishing of “Dumpster Fire,” and its release date of Dec. 12, 2017 2) introduce emerging author, Guy Montag. You will need to have a quote from Francis Faber and Montag (two quotes total).

Your news release must reflect the format and style elements described in your textbook and discussed in class. In addition to basic formatting requirements, your release must also include at least one quote from FourFiftyOne….

• Elaborate on different business models of mass media (in the UK and elsewhere) in terms of how they are funded. • Evaluate the benefits of each model and discuss any issues that arise from each one. o e.g., How central is advertising to mass communication in each model? • What are the economic, organizational and cultural consequences of advertising revenues on the content, development, distribution, presentation and future of mass media industry (for example TV among others)? o How might this change in the near future? • For cultural consequences, consider how advertising persuades and the messages that it uses, and how this is achieved through the use of different media forms.

You should use a good selection of academic and business references, especially relevant academic journal articles.

There are many useful sources of critical and trade information including: • https://www.marketingritson.com/, • https://www.private-eye.co.uk/media-news, • https://www.monbiot.com/category/media/, • https://www.ft.com/companies/media, • PR Week, • Campaign.

A good essay will tend to do more than merely describe what’s happening – it will make an argument, put across the writer’s point of view, while helping to clarify relevant theoretical issues for the reader from the academic literature.

Strong answers will • Be Theory-driven. • Demonstrate evidence that you have thought carefully about the essay. • Use terms with precision – and relate convergence to fragmentation – and both of these to the question. • Integrate the theoretical (and practical) ideas gleaned from the academic (and….