Critical Paper 10,000 words
Having produced a research proposal for your PAS 2 assignment in Semester 2, it is now time for you to embark on the research that you outlined in that proposal; this is called your ‘Final Project’. It will involve you conducting research and writing it up as a ‘Critical Paper’. During your Final Project you will be expected to put into practice the research and analytical skills that you have learned on the programme. The ‘Critical Paper’ will focus on a contemporary advertising and/or branding issue, investigating this issue thoroughly by collating, critically analysing and commenting on the ideas and viewpoints of others, together with those of your own. This way, the emphasis could easily be on secondary research providing that you design and plan it….