Your task for this assignment is to select at least one industry such as telecommunication, healthcare, banking and finance or any other relevant industries. You need to investigate the utility and effects of a predictive model as a BI application in that industry. You need to write a report with the length of around 1000 to 1500 words that should address the following aspects:
1. Overview of the selected industry
2. Drivers to adopt predictive modelling
3. Perceived benefits to achieve from that model
4. Strategy employed by the industry
5. Challenges of the adopted strategy
6. Actual benefits achieved through the implementation of predictive model
7. Drawback of the selected strategy
8. Conclusion and recommendations