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During a meeting, senior executives of a consumer products company were addressing the problem of being late in detecting several consumer trends, such as the trend toward using see-through plastics in kitchenware. While trying to determine the source of this problem, one executive said: “The main problem here is that we need to find a better industrial design firm to design our products.” Which of the following best describes the decision-making problem that this executive is exhibiting? Multiple Choice

O The executives shifting away from the problem by blaming it on external factors.

O The executive is lacking creativity and rationality to solve the problem

O The executive is defining the problem in terms of a solution

O The executive is engaging in escalation of commitment


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