What techniques or personal disciplines do you use to make sure that you hold yourself accountable for your moral and ethical behavior? Foucault challenges us to pay attention to the subtle ways those of us in the helping professions undercut those we claim to empower and asks us to look at our own motivations for engagement in community organizing (and, indeed, in the helping professions generally) and our attitudes toward our clientele. Look deeply into your own beliefs and motivations. Do you see community members as your equals, each with something positive to contribute to the community organizing enterprise? Do you see yourself as having something unique and irreplaceable to offer and implicitly believe that the effort would be helpless without your expertise? What kinds of people do you tend to “write off” as unlikely to make a valuable contribution? How do you differentiate internally between the self-assurance needed to provide leadership and undue pride? What changes are you prepared to make after this introspection?
You are required to undertake this assessment as an individual. Each student will work on the new consumer product ‘Stan Australia’ that is suitable for review of the effectiveness of its product launch and commercialisation. You need to identify a close competitor to the new product. Your review needs to be undertaken from the perspective of the company introducing the new product and the company producing the ‘old’ product (a close competitor of Stan). In conducting the review, you may examine the product in both the on and off-line environment. It is expected that you will undertake both primary research (which will involve observations of retailing of the product and of consumer consumption behaviour), and secondary research to identify any reviews of the products, or past products in the category, in the media
March 30, 2015
6:16 pm
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