What is corporate reputation? Why are identity and image so important to a transnational corporation’s reputation?

  1. What is corporate reputation? Why are identity and image so important to a transnational corporation’s reputation?
  2. Keeping in mind the presumed indispensability of some global corporations such as BP Exxon-Mobil, and Amazon, does it matter if a corporation is financially strong in the marketplace but has an indifferent reputation in the public’s mind?
  3. How should a corporation deal with the threats of social activism such as product boycotts and disinvestments?

Case question(required):

5. Best Boston Food Company, having stores in all major towns of the region, has become a victim of rumors and gossip spread over the Internet about unsanitary practices including repackaging of expired meats and deli products with new expiry dates. It has also been rumored that organic food and locally produced labels are fake, and most of the employees are illegal immigrants. Some local media outlets reported Internet rumors, further damaging the reputation of the company.

Let’s suppose Best Boston Food Company has hired you as a consultant. In the light of your vast experience with Tylenol, Coke, Perrier, Pepsi and other cases you have successfully handled, how would you advise the company to re-build its shattered reputation as a trusted food company based on ethics and human rights values as John M. Kline recommends?

The following texts are used in the course:

  • Argenti, Paul.Corporate Communication, 8th Edition. New York: McGraw Hill, 2022.
  • Kline, John M.Ethics For International Business: Decision Making in a Global Political Economy. New York: Routledge, 2010.
  • Steger, Ulrich.Corporate Diplomacy: The Strategy for a Volatile
  • Argenti
    • Chapters 4
  • Steger
    • Chapter 4, pp. 106-114
  • Kline,
    • Chapters 10, pp. 247-254.
    • Case: “Best Boston Food Company” (Hypothetical)
find the cost of your paper

Make at least one recommendation on how you think the company can increase revenue and one recommendation on how the company can reduce costs.

Find an ASX listed Australian company of your choice. Listed Australian companies can be found on the website www.asx.com.au. You are required to download your chosen company’s latest annual report…..

Research how to reconcile a bank account using that software

The CEO of Riskco wants to change their accounting software. Using internet research, you must perform the following tasks: Choose an accounting software Research how to reconcile a bank account….

An airline in Honolulu orders a part at 9am Montreal time for a grounded plane. How long until the aircraft in Honolulu is returned to service? Please provide detail to your answer.

CASE STUDY – Warehouse The following case about Otter Aerospace is a fictionalized look at a real problem faced by a real Canadian company. As you read through the case,….