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What intangible resources did P&G have that Lafley and McDonald used to enact strategies? Discuss at least 2distinct intangible resources

 

1. Compare and contrast CEO Bob McDonald and CEO Alan G. Lafley and assess leadership at Procter and Gamble. Bring out at least 3 points of comparison.

2. What intangible resources did P&G have that Lafley and McDonald used to enact strategies? Discuss at least 2distinct intangible resources.

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