Visit the timeline for the Detox page for Greenpeace, the link is provided below. Review the timeline for the Detox effort. What do the past victories and length of time of the Detox issues management mean for fashion organisations that have yet to be part of this issues management effort? Can you explain the order in which Greenpeace has targeted the various fashion organisations and why? (http://www.greenpeace.org/ international/en/campaigns/detox/timeline/)
An argument can be made that an organisation that makes the first change in an industry can become a leader on that issue in the industry. In turn, that leadership can become a reputational asset. What does that mean for an organisation that is an initial target in a private politics issues management effort like Detox?