- Should a multinational corporation intervene in a host country where human rights are being violated?
- Would you advise a global company to pull out its investments when troubles erupt in a host country such as Russia, Ukraine, Kazakhstan, or Iran?
- Should a global company seek the help of its home government whenever in trouble?
- How do you assess the role of multinational corporations in South Africa (Apartheid), Sudan, Myanmar (Burma) or Nigeria?
- Should a company be transparent about its corporate responsibilities (CR), and if so how
Case question
What are the problems associated with Starbucks’ decision to offer or not to offer fair trade coffee from a diplomatic and communicative perspective? What should Smith do?
Reading:
Argenti, Paul.Corporate Communication, 8th Edition. New York: McGraw Hill, 2022.
- Kline, John M.Ethics For International Business: Decision Making in a Global Political Economy. New York: Routledge, 2010.
- Steger, Ulrich.Corporate Diplomacy: The Strategy for a Volatile, Fragmented Environment. Chichester, England: John Wiley &Sons, 2003.
- Kline
- Chapter 5
- Argenti
- Chapter 5
- Case: “Starbucks Coffee Company”
Recommended:
- Baron, David P. Facing Off in Public (PDF). Stanford Graduate School of Business Magazine, August 2003.
- Flat World Knowledge. Chapter 1: Getting Down to Business.
- Cross-cultural communication(video)
- Patagonia Social Responsibility (video)
Please follow the above readings and instructions to do a great job in your writing.
