What are the opportunities from database marketing and CRM? What are the pitfalls?

Whether consumer behavior is a function of one’s age, a widely debated issue in developing marketing programs that target certain age groups is how much consumers change over time. Some markets believe that age differences are significant and that the 25-year-old needs and requirements in 2012 are not the same as those in 1982. Are critical, and so marketing programs need to be timely. Take a position: age differences are fundamentally more important. Co-effects vs. cohort effects can affect age differences.1 What brands and products do you feel successfully ‘speak to you’ and effectively target your age group? Why? Which ones do not? What could they do better?

2 What are the opportunities from database marketing and CRM? What are the pitfalls? How may the opportunities and pitfalls be moderated by company and market characteristics

find the cost of your paper

A new synthetic feed additive is found in an experiment to accelerate the growth of hogs sufficiently to reduce the “time to market” by 10%. Should it be added to the feed?

Give your assessment of the relative costs of Type I and Type II errors in the following situations where a decision is pending: a. A new synthetic feed additive is….

A company offers a cloud-sharing service aimed at consumers, including a free level of service to all, as well as higher paying levels.

A company offers a cloud-sharing service aimed at consumers, including a free level of service to all, as well as higher paying levels. Currently, they offer a relatively low level….

The “churn” rate in a subscription business is that rate at which subscribers leave in a given time period.

The “churn” rate in a subscription business is that rate at which subscribers leave in a given time period. In the US wireless industry, the churn rate is on the….