a) Explain why that city makes sense for a new franchise. You will need to addresspopulation, other sports in that city (competition for your franchise), location (are thereother smaller cities nearby that could add to the fan base), local industries that could helpfinance the operation, existing facilities (is there already a stadium/arena that could beused?). (30 pts)
b) Discuss how you would generate interest in the franchise; e.g. local media, local industrythat could support the franchise as an owner, advertiser or box-seat buyer. (15 pts)
c) What is particular to Canada that you can capitalize on to make this venture a success? .(10 pts)
d) What are the major factors for success and failure of the franchise? (10 pts)