We have investigated the use of MUSIC in television advertising. Explain how this and other features (including use of humour, celebrities, technology to create exceptional scenes) are frequently used to position brands and provide differentiation. Often there is the role of ‘storytelling’ within adverts. For example, the Nationwide TV advert uses the three generation approach to emphasise that the Bank is there for one for the long term

We have investigated the use of MUSIC in television advertising. Explain how this and other features (including use of humour, celebrities, technology to create exceptional scenes) are frequently used to position brands and provide differentiation. Often there is the role of ‘storytelling’ within adverts. For example, the Nationwide TV advert uses the three generation approach to emphasise that the Bank is there for one for the long term. Provide a short explanation and evaluation of TWO television adverts of your choice to show how these features may have been utilised

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