Value Proposition Canvas

The slide is 4 that has two links to information on the Value Proposition Canvas, which is a complement to the Business Proposition Canvas. You can use this slide to review the marketing dimension and to bridge to the financial dimension.

 

This all then sets a foundation for evaluating the value proposition for this business model.

The the value proposition needs to look at the internal and external dimensions of the business model and this allows you to integrate structure, people management, marketing and financial management into your analysis and discussion. Especially so since the value proposition for this business model and all business models must take into account how value is perceived internally and externally (by all stakeholder categories).

 

Value Proposition Canvas  Article

https://www.toolshero.com/marketing/value-proposition-canvas/

Video Clip

https://strategyzer.com/canvas/value-proposition-canvas

 

readings

  • Introduction: organization and organizing 

Book Title:  Organizing & organizations

Book Author: Fineman, S

 

 

2)  Organisations and complexity

Book Title: Adventures in complexity for organisations near the edge of chaos

Book Author:

Kuhn

, L

 

 

3)  Communities of practice and social learning systems

Book Title: How organizations

learn :

managing the search for knowledge

Book Author: Starkey, K

 

4)  Marketing mix practice as a determinant of     entrepreneurial business performance

 

Author:

Aremu

, MA & Bamiduro, JA

Journal Title  International Journal of Business and Management

 

 

5)    Ethical marketing practices: An investigation of antecedents, innovativeness and business performance

Author:

Batory

, SS, William, N & Heineman, A

Journal Title Journal of American Academy of Business, Cambridge

 

 

6)  The art and science of marketing

 

Book Title: Business in action

Chapter  Author: Bovee, CL & Thill, JV

7 ) Customer communication

Book Title: Business in action

Book Author: Bovée, CL

 

8 )Financial information and accounting concepts

 

Book Title: Business in action

Book Author: Bovée, CL

9)

Financial management

 

Book Title: Business in action

Book Author: Bovée, CL

 

10) Organisations must make the most of their finance functions

Author:

Tilley

, C

Journal Title Financial Management

 

Any 6 readings to be included in the assessment and 4 references in  Howard  style.

 

 

 

 

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