| The purpose of this assignment is to gain understanding of contemporary room’s division operations management and the importance of revenue management to operations. |
| There are four learning outcomes to this unit:
1. Understand services provided by the rooms division in diverse contexts 2. Understand the impact of contemporary management issues on the effective management and business performance in the front of house area. 3. Understand factors that contribute to effective management and business performance in the accommodation service function 4. Be able to apply techniques to maximise and measure occupancy and rooms revenue. To succeed in this unit, you are required follow the assessment criteria. Your report should demonstrate your understanding of how your research links coherently to these aspects of rooms division. Your assignment should include evidence of your research with references. This includes linking research coherently to your writing and using referencing (Harvard model), such as bibliography, citing and quotes. In regard of task A, you will need to choose an existing organisation to complete the power point presentation and written assignment. Task A (Group work) power point presentation (Group of 5) Task B (individual work) 1000-1500 words. |
|
Task A. Power Point presentation to be conducted on the 23 November 2017
In groups, carry out research into room division operation. Using your research, produce a presentation of your findings which should include:
1.1 Discussion of accommodation and front office services for different organisations
1.2 Analysis of the roles and responsibilities of a range of accommodation and reception services staff
1.3 Discussion of legal and statutory requirements that apply to rooms division operations
1.4 Evaluation of services provided by the rooms division in a range of hospitality businesses
2.1 Assessment of the importance of the front of house area to effective management
2.2 Discussion of the key aspects of planning and management of the front of house area for a given hospitality operation
2.3 A critical discussion of the key operational issues affecting the effective management and business performance of the front office area for a given operation
3.1 Assessment of the importance of property interiors and design to effective management
3.2 Discussion of the critical aspects of planning and management of the accommodation service function for a given hospitality operation
3.3 Analysis of the key operational issues affecting the effective management and business performance of the accommodation service function for a given operation function for a given hospitality operation.
Task B Practical task to be submitted on turnitin by the 11 December 2017
The case scenario is as follow:
The Five Seasons hotel located in Winchester has the following room breakdown for May
Rooms Beds Occupancy
75 single rooms = 75 55 occupied
60 Twin rooms = 120 50 occupied by two people, 5 occupied by one person
80 Double rooms = 160 30 occupied by two people, 40 occupied by one person
215 Rooms 355 180 rooms let (260 sleepers)
Using the information above, carry out a research into occupancy and room revenue demonstrating your understanding of the key aspects of techniques to measure and maximise them. It should include:
- a) An explanation of revenue/yield management (ref. 4.1).
- b) An analysis of sales techniques used to promote and maximise revenue (ref. 4.2).
- c) An evaluation of the usage of forecasting and statistical data in the room division (ref 4.3).
- d) A description with calculation of performance indicators used to measure the success of accommodation sales (ref 4.4).
