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  • Incorporate all comments provided by your faculty member in Part 1; continue with your marketing plan by completing the following sections:
  • C.  Objectives and Issues
  • 1.  Statement of marketing objective(s) (for first year only)
  • 2.  Issues that may hinder marketing objectives
  • D.  Marketing Strategy Recommendations
  • 1.  Positioning strategy
  • 2.  Product/Branding strategy
  • 3.  Pricing strategy
  • 4.  Distribution strategy
  • 5.  Marketing Communications objectives
  • 6.  Marketing Research
  •  E.  Action Programs
  • 1.  IMC
  • 2.  Message design, content, and structure
  • 3.  Media choices
  • 4.  Promotion mix tools
  • F.  Budgets
  • 1.  Objective/task method
  • G.  Controls
  • 1.  Metrics needed to monitor marketing plan progress
  • Finished product: Put it all together by incorporating changes to Part 1 as suggested by your faculty member’s feedback, and then add your title slide, an index slide, an executive summary slide, endnotes, and a bibliography.
  • Marketing Plan Term Project Submission Requirements for Parts 1 and 2
  • LengthMinimally, you should have at least one slide per topic, plus your title page and source page(s).
  • All information should be contained on the slide itself. Do not use the ‘notes’ section of the slide.
  • Reference numbers. Include the reference numbers noted in the outline for both Part 1 and Part 2 on your slides (e.g., A.1.a; A.1.b; A.1.c, and so forth).
  • Professionalism. Be sure to refer to the PowerPoint Presentation Tips under Course Content, Marketing Toolbox, to ensure that you submit a professional product. This will be part of your grade for both Part 1 and Part 2.
  • Citations and Bibliography. Use an acceptable style guide (e.g., APA or MLA) for citations.
  • Submit for grading. Save your PowerPoint presentation file as a .ppt file and upload it to your Assignment Drop
  • I attached the part 1 presentation so that you can see how it should look.
  • Part 2 will also include an executive summary, all slides from Part 1, all footnotes, and a bibliography
  • attach part 1 and part 2 with the the footnotes and bibliography.

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