Read the article:“ Thirsty for Growth, Liquor Giant Taps African Market ”and then perform a case analysis that covers the following questions:
- Why haven’t Diageo’s global branding strategies worked in Africa?
- What has the company done to change its marketing strategies?
- Are there risks to the Diageo brands to the new approach?
- What are the social implications of Diageo’s actions?
Read the General Guidelines for Case Studies before beginning this assignment.
Submit a 2 page case analysis, (independent of the title page and reference page) double-spaced in Times New Roman font which is no greater than 12-points in size. Paper and all citations should be in APA format.
