David Jones Analyse the marketing channels of one of the above group of Department Stores and address the following:
• The main broad categories of products sold by the selected retailer;
• An analysis of the major participants in the marketing channels of the selected retailer outlining the intermediaries from suppliers to end users;
• The impact of the economic, competitive, sociocultural, technological and legal environments that channel managers of the selected retailer need to consider;
• Critical analysis of the main strengths and weaknesses of the channel strategy and design of the selected group of Department Stores.
• Brief recommendations for future channel strategy and conclusion