David Jones Analyse the marketing channels of one of the above group of Department Stores and address the following:

• The main broad categories of products sold by the selected retailer;

• An analysis of the major participants in the marketing channels of the selected retailer outlining the intermediaries from suppliers to end users;

• The impact of the economic, competitive, sociocultural, technological and legal environments that channel managers of the selected retailer need to consider;

• Critical analysis of the main strengths and weaknesses of the channel strategy and design of the selected group of Department Stores.

• Brief recommendations for future channel strategy and conclusion

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