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When new customers are brought on board at PlastiPharm, they meet not only with the sales team, which is responsible for explaining the features of the products the company sells, but also with the engineering design team, which is responsible for making suggestions for materials and production methods. Additionally, customers do an initial on-site audit (walk through) of the facility where they get to know the people and facility well. Which of the following statements best describes how PlastiPharm and the customer benefit from getting to know each other well?


  • The customer benefits from PlastiPharm’s expertise on best products for their needs, and PlastiPharm benefits by influencing customer expectations and tailoring its inventory strategies.
  • PlastiPharm benefits from knowing its customers because it can then categorize them and more easily manage their products; the customer benefits from better management.
  • Both organizations benefit from knowing who to call in case problems arise or questions about future endeavors need to be asked.


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