You are expected to submit a written document of a strategic marketing plan, not to exceed 10
pages (single-space, excluding reference/appendix). Keep in mind that you will assume the role that
you have been hired to create a marketing plan for a company. You are working for this company,
or the company is your client.
Title Page
Name of your organization, names of your team, and date.
Table of Contents
Number the pages of your marketing plan.
Executive Summary
Two or three paragraphs of summary – highlight the key points of the marketing objective, situation
analysis, target market, marketing mix, and forecasting. Readers should get a fairly clear idea about
your plan by reading this abstract. Write it after everything else is done.