able of Contents

Introduction: Industry  Analysis. 2

PESTEL Analysis. 4

Political Factors and Legal  and Regulatory Factors. 4

Economic Factors. 6

Sociocultural Factors. 7

Technological Factors. 8

Environmental Factors. 9

Five Forces Analysis. 9

Rivalry within the industry. 10

Barriers to entry. 10

Bargaining power of suppliers. 11

Bargaining power of buyers. 11

Threat of substitutes. 12

Collective Strength of the  Five Forces. 12

Factors Driving Industry  Change. 12

Industry Competitive Analysis. 14

Industry Competitors. 14

Position of Rivals in the  Market 18

Industry’s Key Success Factors. 20

Industry Outlook. 21

Summary of External Analysis. 22

References. 23

The analysis should cover all above points. The project should be plagiarism free. 14-15 pages.