able of Contents
Introduction: Industry Analysis. 2
PESTEL Analysis. 4
Political Factors and Legal and Regulatory Factors. 4
Economic Factors. 6
Sociocultural Factors. 7
Technological Factors. 8
Environmental Factors. 9
Five Forces Analysis. 9
Rivalry within the industry. 10
Barriers to entry. 10
Bargaining power of suppliers. 11
Bargaining power of buyers. 11
Threat of substitutes. 12
Collective Strength of the Five Forces. 12
Factors Driving Industry Change. 12
Industry Competitive Analysis. 14
Industry Competitors. 14
Position of Rivals in the Market 18
Industry’s Key Success Factors. 20
Industry Outlook. 21
Summary of External Analysis. 22
References. 23
The analysis should cover all above points. The project should be plagiarism free. 14-15 pages.
