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 and therefore enshrined as a non-negotiable element of organisational culture.

When this ambition is realised, there will be a joint and individual commitment amongst stakeholders to a constant adjustment of their ways of doing things, in pursuit of an improved value proposition for the customer.

This is achieved by a combination of effective communication and disciplined implementation, and is therefore followed by the generation of quantifiable benefits for all stakeholders involved in the process.

The final Key Concept Exercise requires you to reflect on this summary statement, and to offer your own opinion on its validity, relevance and feasibility in the context of your own employment environment. In short, to what extent can this theoretical view translate into effective action in the context of conditions experienced in the practical workplace?

  • Reflect on the ideas presented in the Week 8 Key Concept Overview and the assigned journal articles in the light of your own practical experiences in the workplace.

Answer the following question:

  • With reference to the summarised statement above, to what extent do you believe the propositions contained in this statement are important, valid, relevant and achievable in practice, given the real-world conditions that have been encountered in your own experience?

When writing your responses, you should synthesise the theory with real world experience and use the examples of the theories in action in a real organisation about which you have read or one in which you have worked.

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