| As a Business Development Manager of your Company you need to submit a report to the Board of Directors regarding a detailed Country Analysis and Market Entry strategy for expanding international business to one of the following countries: Australia, China, Philippines, Japan, Brazil, Colombia, Mexico, Argentina, Germany, France, and Canada.
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Please ensure that your assignment follows this structure:
- Abstract: ( 5 %- 200 words)
- A table of contents
- A list of figures and/ or list of tables where appropriate
- Introduction: (10% – 300 words) – Briefly explain about the rationale for selecting the chosen country.
- Literature Review-& Critical Analysis: (60% – 3000 words) – The analysis will include the use and critical evaluation of the environmental scanning techniques, entry mode strategies and risk analysis techniques used by an international business.
- Conclusions & Recommendations: (15% – 500 words) Summarize the interesting facts about the country; key challenges, risks, threats of doing business in that country.
- References / Presentation – 10%
- Bibliography
- Appendices if appropriate
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Module Learning Outcomes to be Assessed:-
Upon successful completion of task(s) the students will be able to:
- Understand an overview of the contexts, concepts and interpretation of internationalisation.
- Discuss and critically examine the environment of the international firm, particularly the political, social, economic and technological issues facing a prospective international business.
- Analyse and evaluate the role of the international firm particularly their strategies and organisational design, behaviour and control systems.
Marking Scheme
- Abstract: A statement of what you were asked to review and the key aspect of what you would recommend. ( 5% 200 words)
- Introduction: An examination of the market entry strategy adopted by a company to develop an initial position in a global marketplace. ( 10% 300 Words)
- Literature Review and Critical Analysis: Using analytical techniques including the PESTEL, Porter’s Diamond model and risk analysis. The student should as a basis of their work aim to analyse the market entry strategy used for market development by a business and discuss the impact this strategy has on the following issues: strategic choices of the company, integration of the functional strategies of the business, corporate culture of the business, major advertising media used in the country and risk analysis. ( 60% 3000 Words)
- Conclusion and Recommendation: Discussion of the business challenges and opportunities that may prevent or help the company from sustaining a successful business development strategy. Suggest the most suitable market entry mode, e.g. exporting, licensing, franchising, joint venture, wholly-‐owned subsidiary, etc with rationale. ( 15% 500 Words)
- A further 10 Marks will be awarded for Structural, Construction, Referencing and Bibliography demonstrations.
