This is an individual assessment of your own work. You are required to write a report justifying the
planning and implementation of e-Marketing strategies for an individual international hotel (not chain or
brand as this would focus mainly on branding).
Describe various e-Marketing strategies, demonstrating how and why they would be beneficial, using
examples to support your argument. Compare and contrast the e-Marketing strategies, analysing the
advantages and disadvantages of each strategy. You will be required to research, evaluate and use
information and ideas from a broad range of sources to effectively identify and describe e-Marketing
strategies and benefits.