Provincial funding of many colleges and universities has decreased dramatically over the years, increasing pressure on administrators to generate revenue through tuition increases and other means. How might this pressure create ethical tensions between the need to generate revenue, student retention, and grading? Create natural work units. The creation of natural work units means that the tasks an employee does form an identifiable and meaningful whole. This increases employee “ownership” of the work and improves the likelihood that employees will view their work as meaningful and important rather than as irrelevant and boring.