You manage a hotel resort located on the South Beach on the Island of Kauai in Hawaii. You are shifting the focus of your resort from a traditional fun-in-the-sun destination….
provide and discuss some suggestions to adapt the marketing strategy of the industry selected for Covid -19.
Covid-19 as a large bulldozer is an apt image where businesses and the economy are concerned. But whilst our day to day lives have changed, for business, the show must go on — or else risk complete failure. It is undeniable that some businesses won’t be able to thrive during this period. But with creative thinking and a change of tactics, many businesses will be able to adapt and succeed, even during a lockdown. Select one industry in the list below: – Fashion – Tourism – Hospitality – Education – Retail – Food You are required to provide and discuss some suggestions to adapt the marketing strategy of the industry selected for Covid -19.