BUS513, CSR and Sustainability
Assessment Item Details
| Title: | Media Analysis |
| Weight | 20% |
| Due date | Week 5 |
| Submission | Turnitin |
| Length | 1000 words |
| Type of Collaboration | Individual |
Assessment Description
| Students will individually conduct a review of media (websites, blogs, television, print media, etc.) to determine how issues of CSR&S are characterised and analysed in the public domain. Issues that may be reviewed include the following:
1. Environmental sustainability: e.g., recycling, waste management, water management, renewable energy, reusable materials, ‘greener’ supply chains, reducing paper use, and building standards. 2. Community involvement: e.g., raising money for local charities, providing volunteers, sponsoring local events, employing local workers, supporting local economic growth, and engaging in fair trade practices. 3.Ethical business practices: e.g., ethical leadership, financial management, marketing, employee relations, and work health and safety. |
Students provide a summary of the most import CSR&S topics in current media and the implications of this summary for business practice.
Format
You are required to utilise a standard essay format with an introduction, body (analysis and examples) and conclusion.
NOTE: Refer to page two for the Scoring Rubric.
Marking Rubric for BUS513 Media Analysis:
|
CRITERIA |
FAIL
0-49% |
PASS
50-64% |
CREDIT
65-74% |
DISTINCTION
75-84% |
HIGH DISTINCTION
85-100% |
| Range and relevance of appropriate media resources identified and utilised.
(5/20) |
Little or no identification and utilization of relevant media resources. | Some identification and utilisation of relevant media resources. | Good identification and utilisation of relevant media resources. | Very good identification and utilisation of relevant media resources. | Excellent identification and utilisation of relevant media resources. |
| Depth of analysis, including the identification of trends and patterns in media data and articles.
(10/20) |
Largely lacking in analysis. Work reveals minimal awareness or capability to identify and communicate trends and patterns. | Limited analysis. Contradiction or confusion evident, regarding identification and communication of trends and patterns. | Solid analysis. Some awareness regarding trends and patterns that have emerged and may emerge. | High standard of analysis. Very good capacity in being able to identify and explain any trends or patterns that have occurred or may emerge. | Excellent standard of analysis. Excellent insights and effective communication of any trends or patterns that have occurred or may emerge. |
| Thoughtfulness and relevance of summary and implications for business.
(5/20) |
Poor logic or no attempt at clearly summarizing key CSR&S themes and implications for business practice. | A reasonable level of coherence in summary and implications, however some gaps or contradictions are apparent. | Logical, well explained summary and implications for business. The summary is coherent and relevant for business. | Sound and persuasive logic. High quality summary that is of value for business and well explained. | Very clear and relevant summary and implications for business. Trends, patterns are clearly identified, prioritised and explained. |
