The success or failure of the promotion often hinges on the research and planning that has preceded the promotion.
In this assessment, you must identify a product or service that you would like to promote. You must identify an audience for the promotion and develop a marketing strategy for the promotion based on marketing principles.
Finally, you must prepare a presentation (using PowerPoint) that summarises your strategy and proposed plan, and present this to your peers for review and feedback.

You can choose to do a promotion for any product or service, but keep in mind that in Assessment Tasks 2 and 3 you will need to access and obtain feedback from your target market. So be sure to have access to the market that you choose.
Assessment Instructions
1. Identify a product or service that you will promote.
2. Seek approval for this proposed product or service as appropriate for this assessment task by your facilitator/assessor.
3. Analyse the product and service and the proposed market for it.
4. Develop a plan for promoting the product or service based on this analysis.
5. Conduct a ten-minute in-class presentation where you explain your marketing plan, seek feedback and take questions from the group.
Key Requirements
You must provide:
● a marketing plan
● a PowerPoint presentation delivered to your learning group.
Your assessor will be looking for:
● a marketing plan for the promotion that includes:
○ explanation of product or service
○ features and benefits of product or service, from a range of sources
○ the target group for your promotion
○ characteristics of the target group
○ the proposed promotional technique, including costs and timelines
○ reasons why this technique will be effective (quoting characteristics of the target group)
○ explanation of how the marketing objectives will support overall business objectives
○ explanation of how promotional activities support marketing objectives, with reference to:
– advertising
– client functions
– employee functions
– media announcements
– product launches
– web pages
○ reasons why this technique will be cost-effective
○ aims, purpose and objectives of the promotion
○ budget plan (resources required) for the promotion
○ outline of action plan for the promotion
○ the identification and outline of legislative requirements relevant to the promotion

organisational policies and procedures
○ identification of the team required and their roles and responsibilities
○ identification of the skills and technology required for the promotion.
● a presentation to the group that:
○ includes a description of the findings above summarised in a PowerPoint presentation
○ is delivered in 10 minutes or less
○ questions and feedback encouraged from the audience
○ is presented clearly and concisely, and checked for grammar and spelling
○ is delivered in a professional, engaging and interesting manner