Prepare the case in a report format with a title page, table of contents, executive summary, introduction, answers to the case questions, and conclusion.

Select one of the following two International Marketing cases, and answer the questions.
Case 1: Tourism New Zealand – using research to activate the ‘active considerers’
listed in your chosen case.
Prepare the case in a report format with a title page, table of contents, executive summary, introduction, answers to the case questions, and conclusion.
Answers to each of the questions must be within 500 words and be explained with theoretical justifications and practical examples with appropriate citations.
The total word limit for the whole document must not exceed 3000 words, including references

5 questions X 6 marks = 30 marks

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