Canfield University conducted research in 1996 for Investors in People, UK comparing the experiences of 62 organisations that had achieved IIP within the last 3 years (once-recognised) and those that had been recognised for the second time (re-recognised). The research was carried out by means of telephone interviews and drawing together case studies. The findings that re-recognised organisations were more likely to have experienced a reduction in staff turnover, they were more likely to fill vacancies quicker, with better quality recruits and to believe that IIP had a positive effect on the company’s image in the labour market. In the latter case, the figures were 92% for re-recognised organisations compared with 44% for once recognised. Overall, it indicated that the longer the organisation was an Investor in People then the more likely that it saw the benefits, supporting the view that training and development are long-term investments.