1. Take a market of your choice and explain how it has been segmented. (25marks)

2. Outline and discuss the various sections of a marketing plan. (25 marks)

3. Market research is vital for any market. Discuss this statement giving examples. ( 25 marks)

4. By use of examples explain what you understand by product life cycle. (25 marks)

5. Explain the factors that influence consumer behaviours. (25 marks)

6. Explain the nature of services and appropriate set of marketing mix suitable for marketing services. (25 marks

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