Multi-Domestic and International Marketing

Select a U.S. product or service brand. Consider this brand’s potential for growth and achieving above-average returns by expanding the domestic market, entering multi-domestic markets, and going global.

Write a report about this brand’s possible strategies for growth and achieving above-average returns.

• Describe the product or service and its current market.

• Develop the essential elements of a marketing strategy for expanding the domestic market.

• Develop the essential elements of a marketing strategy for entering multi-domestic markets.

• Develop the essential elements of a marketing strategy for going global.

• Write the report in a 2-page Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.

From the textbook, International marketing, read:

• • Global marketing management: Planning and organization
  • Products and services for consumers
  • Products and services for businesses

From the Internet, read: 

• • IMRI Research http://www.imriresearch.com/
  • Global 100 http://www.global100.org/2005/index.asp